Email Marketing Specialist job in Irving at Michaels

Support Center - Irving

For nearly 50 years, Michaels has been the destination where Makers get inspired, learn, shop, and create. We strive to cultivate an inclusive shopping environment for all Makers and work environment for all Team Members, providing a place of belonging and empowering everyone to bring their creative dreams to life. At Michaels, every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is passionate about leaving the world a better, more creative place by contributing to every “make”.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Reporting to the Manager – Customer Relationship Management (CRM), the Email Marketing Specialist - CRM, is responsible for the development and execution of Michaels email marketing. High level responsibilities include the day-to-day management of the email life cycle, while collaborating with multiple business owners. This Team Member will execute the day-to-day operational tasks, including content planning and briefing within a highly-collaborative cross-functional team, managing internal and external partners to deliver changes, and testing final content to ensure a positive consumer experience.

Major Activities

• Strategically manage and execute all aspects of email campaigns, with a customer-first mindset
• Execute the day-to-day operational tasks, including content planning and briefing within a highly-collaborative cross-functional team, managing internal and external partners to deliver changes, and testing final content to ensure a positive consumer experience.
• Manage coordination of collateral, promotional items, and program translations to support marketing activities
• Proactively learn about customer behavior and engage in understanding other reporting and customer analytics that might influence email channel improvements. Keep current on email best practices such as data capture, relevant customer content, campaign analysis, and deliverability.
• Cover a variety of duties and tasks on a daily basis
• Other duties as assigned
   

Minimum Education

• Bachelor’s degree
• Marketing, Communications, Advertising or relevant experience

 
Minimum Type of Experience the Job Requires    

• 3 years of targeted marketing experience, preferably in a retail environment
• Email experience (development/execution) within a marketing team environment
   

Other    

• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
• Superior project management skills with attention to detail and accuracy
• Excellent team player with the ability to bring innovative ideas to the organization
• Ability to coordinate projects with both internal and external partners, including multiple agencies
• Customer-first mindset
• Excellent verbal, interpersonal and written communication skills
   

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.